Park Designs

A workhorse wholesale supplier for the independent gift channel — coordinated home and kitchen textiles, decorative accessories, and lighting across country, farmhouse, traditional, coastal, and holiday lifestyles.

In business: 20+ years
Sister brand: Split-P
Categories: Textiles, decorative accessories, lighting, kitchen, holiday
Lifestyle looks: Country, classic traditional, farmhouse, coastal, holiday
Notable partnership: Patricia Heaton Home Signature
Atlanta showroom: AmericasMart Building 2, Showroom 1619
Las Vegas showroom: World Market Center, Showroom C691
Channel focus: Independent specialty retail

The story

Park Designs has been serving the independent giftware industry for more than two decades. The company doesn't lead with a founder narrative or a heritage hook the way some of its peers do; the value proposition is operational — complete coordinated collections, dependable fill rates, and a focus on the independent gift retailer rather than the big-box chain. That positioning has made the brand a reliable supplier in markets where consistency matters more than novelty.

Park Designs also operates the Split-P sister brand, which extends the company's reach into adjacent style territory while keeping the underlying merchandising approach the same.

What they make

The catalog is built around coordinated lifestyle collections — matched sets of textiles, ceramics, and giftware that retailers can merchandise as complete looks rather than as individual SKUs. Window valances, swag curtains, table runners, placemats, napkins, dishcloths, chair pads, and decorative rugs make up the textile core. The accessories side covers candle dishes, baskets, pillows, throws, wall décor, clocks, mirrors, vases, and lighting.

Stylistically the brand spans country, farmhouse, primitive, traditional, coastal, and modern looks. Holiday assortments — the Albemarle Christmas collection, Poinsettia Pine seasonal tabletop, others — are released annually and designed to coordinate across the textile and accessory catalog. The Patricia Heaton Home Signature line gives the brand a celebrity-licensed extension at the more elevated end of the catalog.

How they sell

Distribution is wholesale through a retailer login at parkdesigns.net, plus permanent showrooms at AmericasMart Atlanta (Building 2, Showroom 1619) and Las Vegas Market (World Market Center, Showroom C691). The company works through sales rep groups including Cambridge Sales. Direct-to-consumer is also available; orders over $75 ship free.

The retailer-success orientation comes through in operational details — the company emphasizes complete-on-time shipping, marketing tool support, and consistent fill rates. For independent stores running on tight working capital, those operational specifics matter more than they often do for collector-driven brands.

Why they're worth knowing

For independent gift retailers building a coordinated home or seasonal section, Park Designs is the kind of vendor that fills a category cleanly. The complete-collection approach simplifies merchandising — a buyer can pick one collection and have textiles, ceramics, and accessories that work together visually, instead of stitching together a section from multiple suppliers. The price point is mid-range, which works for the volume independent retailers need to move through.

The Split-P sister brand and the Patricia Heaton partnership give the company range — a buyer who needs more contemporary or more elevated product can stay in the same vendor relationship rather than adding another supplier.

Where to find them

Wholesale site: parkdesigns.net (retailer login required)
Atlanta showroom: AmericasMart, Building 2, Showroom 1619
Las Vegas showroom: World Market Center, Showroom C691
Sister brand: Split-P
Sales representation: Cambridge Sales and other rep groups

Profile based on public information from Park Designs's official site, Cambridge Sales's brand page, and the company's LinkedIn and Facebook profiles. Updated June 2024. Return to all profiles →