Brands We're Watching  /  September 2024

Glory Haus

A Marietta, Georgia-based inspirational gift and home décor company founded during the 2008 financial crisis by four friends, now reaching 4,000-plus retailers nationwide with a faith-led, fair-trade-anchored 2,000-product catalog.

Founded
2008
Headquarters
Marietta, Georgia
Owner & Chief Creative Officer
Molly Holm
Catalog
2,000+ products
Retailers
4,000+ stores nationwide
Notable accounts
Nordstrom, Altar'd State, Ace Hardware
Manufacturing
Georgia, China, India (Daughters of Hope)
Categories
Inspirational, collegiate, home, gift

The story

Four friends started Glory Haus in 2008 in Marietta, Georgia, with the deliberate intention of creating inspirational art and home goods at a moment when the broader retail environment was falling apart. The original name was Glory House — the German spelling came in only after they discovered the original was already taken. Founder Molly Holm holds an interior design degree and leads creative direction; the company has expanded steadily for sixteen years.

The company's mission language is explicit about its faith roots: “Community transformation that glorifies the Lord and changes lives through our work, art and relationships.” That positioning is uncommon at the brand's scale and gives Glory Haus a distinct identity in the inspirational-gift category.

What they make

The catalog covers wall art, picture frames, canvases, ceramic ornaments, mugs, pillows, jewelry, kitchen accessories, and an extensive collegiate line covering most major Southern football programs (the company's leadership team includes vocal Texas Longhorns and Georgia Bulldogs partisans). Inspirational sentiment is the throughline — messaged throw pillows, wooden wall art with Scripture and encouragement, framed boards.

Celebrity partnerships have produced co-branded collections with Sadie Robertson and Korie Robertson (of Duck Dynasty), Crystal Paine, and NYT bestselling author Jen Hatmaker. New products are introduced throughout the year rather than in concentrated seasonal launches.

How they sell

Distribution is primarily wholesale through specialty gift, home, and Christian retail stores, plus larger accounts including Nordstrom, Altar'd State, and Ace Hardware. The company maintains permanent wholesale showrooms in Atlanta, Dallas, Chicago, Columbus, Denver, Philadelphia, and Las Vegas, and runs an active sales-rep network across the country.

The Marietta headquarters operates as both warehouse and event space; Glory Haus runs Warehaus sales for direct customers during the holidays, and rents the on-site event space for corporate gatherings — a reasonably unusual combination for a wholesale gift brand.

Why they're worth knowing

For specialty gift retailers serving inspirational, faith-based, or collegiate-fan customer bases, Glory Haus is one of the most reliable wholesale lines in the category. The combination of Christian-market positioning, college-fan product, and lifestyle-gift breadth is unusually broad — one vendor relationship gives a retailer access to several distinct customer segments.

Glory Haus is also a co-founder of Daughters of Hope, a fair-trade factory in India that employs more than 140 women from Chennai-area slums. The fair-trade story carries through retail merchandising in a way that resonates strongly with mission-aligned customers and faith-driven retailers, giving the brand storytelling depth most competitors can't replicate.

Where to find them

  • Website: gloryhaus.com
  • Headquarters: Marietta, Georgia
  • Showrooms: Atlanta, Dallas, Chicago, Columbus, Denver, Philadelphia, Las Vegas
  • Trade show presence: AmericasMart Atlanta, Dallas Total Home & Gift, Las Vegas Market
  • Fair trade partner: Daughters of Hope (south India)

Profile based on public information from Glory Haus's official site, Marietta.com's profile of founder Molly Holm, and Cobb In Focus's November 2024 feature on the company. Updated September 2024. Return to all profiles →